Baby Safe Sleep: What To Know About The Safe to Sleep Campaign

Baby Safe Sleep: What To Know About The Safe to Sleep Campaign

Learn why safe sleep practices matter more than ever, what the NIH’s Safe to Sleep campaign accomplished, and how parents can still protect their babies amid concerning funding cuts.

Updated: 6 May 2025

Sam Fore's profile picture

Written by:

Sam Fore

Certified Pediatric Sleep Consultant

Keeping our precious little ones safe while they sleep. As parents, few things matter more than the well-being of our babies, especially during their most vulnerable moments.

The Safe to Sleep Campaign: A Life-Saving Legacy

For decades, the National Institutes of Health (NIH) has championed the Safe to Sleep campaign (formerly known as Back to Sleep), a public health initiative credited with saving thousands of tiny lives. This campaign has been instrumental in educating families about reducing the risk of Sudden Infant Death Syndrome (SIDS) and other sleep-related infant deaths.

Recent Concerning News

We need to address something troubling: the NIH has recently cut the Baby Safe to Sleep campaign. This decision comes at an alarming time when sleep-related infant deaths have been rising across the country. As a community that cares deeply about children's well-being, we, at Riley, are outraged and concerned about these cuts to such a vital public health resource.

Why Safe to Sleep Guidelines Matter

When the Safe to Sleep campaign launched in 1994, SIDS rates dropped dramatically - by more than 50% in the years that followed [1]. This represents thousands of babies who went on to grow and thrive because parents had access to simple, life-saving information. Years and years have been spent on research, and many have dedicated the time to learn how to keep babies safe.

What Makes Sleep "Safe" for Babies?

Safe sleep is about creating a healthy, safe environment for your baby. Here's what you need to know:

The ABCs of Safe Sleep

  • A - Alone: Your baby needs their own sleep space - no pillows, blankets, stuffed animals, or sharing with others
  • B - Back: Always, always place baby on their back for sleep. Babies who aren't used to back-sleeping might fuss more at first. Try:
    • Swaddling (until they show signs of rolling)
    • White noise
    • Pacifier
  • C - Crib: A firm, flat surface with just a fitted sheet is safest (crib, bassinet, or play yard)

Let's Get Specific About Sleep Surfaces

What you place your baby on matters enormously:

  • The mattress test: Press your hand into it - if it holds your handprint, it's too soft. A firm surface allows baby to breathe even if they roll their face against it.
  • Skip the fancy extras: Those adorable crib bumpers? The plush blankets? The matching pillow set? Save them for Instagram photos only, then remove them before actual sleep time. Bare is best.
  • Watch out for inclines: Anything over 10 degrees can cause baby's head to flop forward, potentially blocking their airway.

Room-Sharing vs. Bed-Sharing: The Important Difference

Here's what the science tells us:

  • Room-sharing reduces SIDS risk by up to 50% [2]! Having baby sleep in your room (but on their own safe surface) for at least 6 months is hugely protective.
  • Bed-sharing introduces risks: Adult beds have pillows, soft mattresses, blankets, and the danger of an adult accidentally rolling onto baby.

We've all been there - it's 3 AM, you're beyond tired, and baby finally fell asleep on you. For those moments:

  • It’s better to put a fussy baby down in their safe space than risk falling asleep holding them
  • Consider a bedside bassinet where you can reach baby without leaving your bed, and they aren’t in your bed.

Dressing Baby for Safe Sleep

  • The magic of sleep sacks: These wearable blankets are game-changers! They keep the baby warm without loose blankets.
  • The +1 rule: Dress baby in one more layer than what you're comfortable in.
  • Overheating check: Baby's chest should feel warm but not sweaty. Cool hands and feet are normal!

Resources Available to Parents

Even with the concerning cuts to the Safe to Sleep campaign, reliable information remains accessible:

  • American Academy of Pediatrics: Visit HealthyChildren.org for evidence-based safe sleep guidance.
  • Consumer Product Safety Commission: Check CPSC.gov for safety standards and recall information for cribs and sleep products.
  • Local Health Departments: Many offer education and possibly even assistance with safe sleep environments.
  • March of Dimes: Provides resources and education on infant safety at MarchofDimes.org.

Taking Action

If you're feeling frustrated by the cuts to this essential program, remember that your voice matters:

Contact your representatives: Let them know you value programs that protect infant health.

Share accurate information: Educate family members, friends, and caregivers about safe sleep practices.

Support organizations: Consider donating to or volunteering with groups that continue to advocate for infant safety.

The Bottom Line

While we may feel justifiably concerned about cuts to the Safe to Sleep program, the most important thing we can do right now is ensure every parent, grandparent, and caregiver knows and practices these life-saving guidelines.

Remember, you're not just following rules - you're creating the safest possible environment for your precious baby. That's what matters most of all.

2 sources cited

Share this article:

3d glasses

You'll also love these posts:

Articles and tips related to Sleep.

Because that 3am question about a sleep regression shouldn't keep you up at night.

Phone 3Mascot 1